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Victoria Quay, Shrewsbury

Project Specifications

We are incredibly proud of the part we have played in rethinking this riverside setting and space to better benefit the community and visitor economy.

It was more than a century ago that the entrepreneurial Morris brothers built their Queen Anne style building at Welsh Bridge, which remains the head office for our fifth-generation family business. Fast forward to the 1990s and focus turned to the redevelopment of the neighbouring riverside warehouse, bakery and garage which the company undertook to offer prime riverside properties for lease.

Significant investment in the West End

Significant investment followed as our Chairman, Robin Morris, led the vision for this area of the town, working with the Council to have it renamed Victoria Quay heralding a new leisure destination. Robin was also a vocal lobbyist for al fresco dining along the riverside which today contributes to the thriving evening economy of the Quay. The area is now home to a collection of eateries, ranging from Hickory’s Smokehouse to the Michelin guide restaurant, The Walrus.

Today the area is a popular destination for restaurants and al fresco dining, boat trips, canoe and bike hire and is the gateway to the 29-acre Quarry Park. Sabrina, the triple deck passenger boat launches from the pontoon at Victoria Quay, which formed part of Morris & Company’s Millennium Project and gift to the town.


"We’re always on the lookout for suitable opportunities to open new Hickory’s and Victoria Quay is a fantastic addition to the group."

Jim Bishop, Head of Property, Hickory’s Smokehouse


Victoria Quay, Shrewsbury

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